McDonalds is losing money, adding quarter pounders and other new items to try to revive flagging sales. The thing is, all that stuff is still meat and dairy products deluxe. Why not introduce some vegan items? They would be healthier and I bet Mickey D's would see some increase in sales. Is going cruelty-free so difficult? Not only are vegetarian/vegan items better for the environment and healthier to eat, they mean less of a demand for products that come from cruelty to animals.
I'm trying to figure out what items would be on the menu at my ideal vegan fast food place. Definitely a hummus entree, with pita bread chips or slices and veggie slices. Maybe an offering of baby carrots and hummus. Some sort of BBQ seitan sandwich, and fries - both potato and sweet potato. A variety of salads - maybe two salads to start out with, traditional and ...oh, I'm not sure what else. How about an order of vegan potato salad? Or vegan tacos and burritos? I could see a sweet potato and black bean burrito, since those items are inexpensive. And some kind of veggie/corn salsa/black bean/avocado burrito similar to the veggie cantina burrito Taco Bell carries. And make sure the burritos are seared on the outside after folded - Taco Bell, Qdoba and Chipotle all do this. And perhaps a vegan chili bowl. That would be good.
Just a few thoughts. Of course, you wouldn't want to try to do too much.